Why I Put a Fidget Toy on a Steering Wheel
A 3-year journey into tackling "distracted driving" by studying the nature of distraction itself. My name is HJ LEE, and I'm the creator of the Fidget Steer Grip. When I first pitched this idea, nearly everyone asked me the same question: "You want people to play with something while they drive? Isn't that dangerous?" It’s a perfectly reasonable question. After all, the cardinal rule of road safety is to minimize distractions. This article is my answer to that question and a transparent look into the philosophy that drove this product's creation. I'm not here to persuade you. I'm here to share my process, hoping to earn your understanding. The Problem Began With a Simple Observation: People Fidget While Driving. I'm a driver, just like you. I also have a close friend with ADHD who finds long drives agonizing, and a family member who struggles with severe driving anxiety. Watching them over the years, I noticed a common, paradoxical behavior: ...